20 essential Content Marketing Terms
There are terms in the content Marketing that we need to understand and know inside out. If you still don’t know what is Lead Nurturing or the performance of a Landing Page, this is your post.
You may not consider yourself a Content Marketing proÂ until you do not master perfectionÂ those 20 marketing terms below.Â Do you remember when you wore in college studying Rule 7 of memory?Â Same thing, be prepared to learn once and for all the meaning of words like Bounce, Lead Nurturing. Next time do not put that poker face when someoneÂ mention them to you.Â Are you ready?
Many times in content Marketing people do not know for sure whatÂ will work.
That is why we use the a/b test to launch two different versions of the same element and see which one works best. ItÂ improved our strategyÂ can practicesÂ Â whatever bring greater benefit.
We can test the words we use, the size of them, the extent or amount of text in our post. For more detailed information, visit the definitive guide to A / B Test.
It is one of the most used marketing practices of Contents, especially in Inbound Marketing.
With its use, we generate materials linked to a brandÂ with which we seek to connect with the consumer.Â This strategy seeks to understand the needs of our users and give them what they need most to connect with our product.
If we decide on our content Marketing strategy using Email Marketing campaigns, this term will be one of our keyÂ indicators.
It helps to know the amount of emails that could not be sent to your recipient. This metric is divided between hard and soft depending on the rate of bounce emails.
It is the way of actively seeking a consumer called “potential” until it becomes the final sale of our product. The process is divided into three phases:
Discovery: Where our potential consumer is interested or what is their demand.
Consideration:Â Known product, alternatives or solutions. Perfect time to send you information of interest.
Decision: Finally offer exactly what you want and end in a purchase process of any of our products solution.
Our content strategy marks part of this process as one of the main ways to seduce the user.
Don’t youÂ like to know the consumer profile of product?Â As in this case, this practice is the most accurate since it is the fictional representation of the prototype of our both potential and final consumer.
These (based on behaviors, demographics, trends…) constructions help us define ourÂ target audience to understand and respond to their needs, and this is the part of a key process toÂ improve content creation.
Call to action
Or CTA, stands as a call button on our site to attract potential customers with a form or through a landing page.
It serves as a bridge between our content and consuming user a landing page where you are offered a proposition of greater interest to the prospect.
O healing of contents, is how to filter, group and select information from different sources to use our content marketing strategy.
With this process, we give the user the content requesting a more accurate way.Â Learn about the tools that can help in this process .
You know the strength of the capacity of your blog, product or brand, and its users?
How to strengthen and build a good relationship, reliable and stable with our users is achieved through knowledge of the best tactics to strengthen the alliance and, of course, the same knowledge of our customers.
It is important to know that this engagement can be measured in various ways with the use of web analytics. Learn how to get the real engagement in social networks .
Also called funnel, it is how to define the different points to be followed by a user to a particular target within the site (purchases, leads, registrations…) are met.
We measure the percentage loss of users in each of the phases to complete the ultimate goal. It will help us optimize the route to convert a greater number of users.
For example, as a result, we could see that the loyalty of our content is not enough. Hence the importance of creating different types of content to achieve our goals .
In this revitalizing Content Marketing practice, it is one of the most important within social networks.
Implement the game helps to encourage participation and create an atmosphere of trust between our users. You are rewarded for certain tasks (with medals, achievements, rankings or points) with what we get greater engagement and involvement of customers.
With proper implementation of gamification, we can create a dynamic and participatory community. Inspired with a few examples of success.
It is the name of the practice with bloggers to participate as guests in a blog that is not theirs.
This exercise helps to spread information of interest to our users and attract potential. It is one of the most widespread forms of enriching the content strategies and practices of a blog. Do not miss our rules for a perfect guest blogging .
This page is designed in order to convert visitors into leads.
Offering elements in it that attract the user (such as a more content of interest or exclusiveness).Â It will give us in return information through our form thereby increasing the possibility of converting our visitors into customers. Learn how to create a landing page that converts.
Inbound Marketing are users who show particular interest in the content of our website or blog, and you have downloaded it after giving us your contact information.
After that were considered, potential clientsÂ and where we have to focus to capture their attention and turn them into future customers.
Overall, a greater number of more leads will be our chance to get new customers.Therefore, we should make an effective conversion by, for example, a good content marketing strategy that is consumer taste.
It is a strategy that sets the user with a stream of content of interest to help maintain its focus on us. In this connection it is exchanged in turn trust that the client will giving us little by little and that should end in buying our product.
Thus, using this strategy look around maintaining user interest and that this time gradually translates into a final conversion.
Therefore, we can not have the same content marketing strategy for all leads as they do not possess alike the same degree of interest the same content.
It is important to know whether users are responding well to our tactical content.To find these data have the conversion rate as one measure that indicates the percentage of our users who are performing any concrete action on our blog.
Knowing this information, we can determine if our content is becoming future customers or not, if we are looking after our CTAs or if instead we need to improve.
We must always clear that this ratio tends to decrease the higher they are the actions required by the user.
Not all our content must be written or created in the same way as they not all alike connect with our target.
It is, therefore, essential to know the practice of Storytelling as the technique that is used to connect with users through a story with character and plot in which it engages the customer emotionally.
The key is to know more and more about our user and use a speech to generate a relationship of trust and confidence.
Thank you page
It is a page where users thank you use our services and read our content.
In turn, it becomes the perfect place to offer more content related to the topic that demand. In a good content marketing strategy good
Thank you page thus becomes the ideal starting point for a new lead and future customer.
Sometimes it can give us the feeling that our content is taking a hit that does not translate into a real conversion or real growth.
It is because we are not using the appropriate metrics to measure our purpose.These are so-called Vanity Metrics or easily measured metrics that can give a false impression of growth.
We must, therefore, be careful with this kind of information because it can make us lose our perspective on strategy. Sample metrics is our followers on Twitter, number of visits to our website, Facebook fans…
It is a piece of content that may well be the case of a conference, a course, and a workshop has been provided on the internet… that different of classic content. What is the significant contribution of this format?
In it there is a real interaction between the lecturer and users. The great success of this type of content is of the treatment and the proximity they have to the user.
The clearer you are the webinars and facilitate greater understanding, greater use.It is a practice that is booming.