How could design help home buyers better understand mortgages?
The purpose of this experiment is to help first-time buyers learn and search for the mortgage journey through simple interaction and animation. As shown in the user flow, the whole journey is created for three distinct scenarios: first-time homebuyers, refinancers, and home equity loan seekers. The following prototype will give a detailed look in the first-time homebuyers scenario.
1. Navigation Screen
People are searching at the exact moment they need something and are looking for places that can meet their immediate need. — Lisa Gevelber, Google
Navigation allows the user to make selections based on their particular micro-moment. The navigation menu provides an instant solution that tailors to their present context. In this situation, the use is probably a first-time homebuyer who wants to learn about mortgage.
2. Subject introduction
After reading a short introduction of the chapter, user clicks the arrow to continue the specific learning journey.
3. Sub-page topics
The sub-page of each “micro-moment” covers a variety of topics. The user clicks into the topics they are interested in. The visual form was greatly inspired by kids flashcards games.
We are all just more experienced children. — Tom Greever
For many of us, learning with plain text is always boring. I looked into ways that help kids memorize and found that kids learn more quickly with fun and engaging games such as flashcards. Rather than forcing the user to learn, a flash card empowers them to make choices based on their preference and interests.
The Design Process
- Based on the user flow, I created eight core screens in Sketch and write notes about potential animation and interactions on each page. This way I can focus on the technical side of Principle and eliminate worry about overall consistency across screens.
2. I spent quite a bit of time in Principle to make sure the transitions are smooth and the animations make sense. Because I can refer back to sketch notes regarding what motion I want from each screen, I can quickly learn the techniques on Youtube and make my own faster.