How to Avoid E-commerce Design Blunders To Ensure You Aren’t Ditched By Customers
A successful e-commerce business should be more than just a website. Owing to the growing significance of online channels, many online players have rushed toward building a rich online store, aiming that it will help them earn lucrative deals. But, for those who are a part of this online retail space, it is very crucial to get the bottom of what works and what needs to be worked for their business. Mere designing a website will yield you nothing unless until you don’t go deep to unleash the wave of innovation to improve the economics of your store.
The way people view, use, and browse your website plays an important role in determining its overall success. A well-designed e-commerce store encourages customers to purchase while the bad one will only let you fall off the radar. So, in order to ensure your customers enjoy a seamless shopping experience and don’t ditch you at the checkout process, avoid these common e-commerce design blunders, right now!
1. Improper or Misleading Product Information
Product information is a valuable source of conversion and therefore, shouldn’t be overlooked at any cost. There are site owners who don’t include product info thus making customers feel doubt about its relevance. The primary objective of an e-commerce store is to provide a pleasurable shopping experience to their customers, which can only be achieved by providing them accurate information about the product they wish to purchase. Don’t forget that customers are logical enough to be simultaneously looking elsewhere for better deals, and when they fail to find any information, they will not hesitate to look for the same somewhere else.
Hence, it is extremely crucial to provide as much as information about the products you sell. An information must contain materials, dimensions, size, and anything that matters to encourage sales.
2. Obscure Contact Information
Online world is subject to suspicion and lack of conviction. Due to all the uncertainties associated with it, people often feel apprehend when it comes to giving their credit card information while finalizing the deal. So, it is essential to provide a clear and comprehensive contact information so that customers know that they are dealing with a reliable company. Your contact information must be visible on all website pages. Contact forms, email, phone numbers together enhance the level of credibility and make shopping more convenient. Providing no contact information or hiding it will make customers less likely to trust you or to do business with you.
3. Failing To Use High-Quality Images
In the online scenario, people are only given with the tactile ability to pick up a product and assess it. That’s the reason why product image or look is given so much importance. You need to use high-quality product images to boost purchases. Companies which don’t use appealing photographs of their products creates a bad impression as their pictures look blurred or people find them difficult to zoom. However, having the right images can make a huge difference between a prospective customer and a promising customer.
Additionally, it’s crucial to show product with multiple angles, and options can be included to change the appearance, such as color, size and so on. It will help people to look at your product with several dimensions thus resulting in improved conversions.
4. Confused or Lengthy Checkout Process
Asking unnecessary information and designing poor or complicated checkout process can result in increased abandonment and therefore, lower conversions. That is why it is crucial to get rid of anything that’s not relevant to make the checkout process comprehensive and convenient. Since it’s vital to give site visitors a delightful experience, make sure you design an easy checkout process, free of complexities.
Websites that boast confused or lengthy checkout process give customers a reason to find it a bit of anti-climax, which encourage them to abandon the transaction process. To fix it, it is recommended to make use of one page jQuery checkout which is easily takes the visitor to the different steps of account creation, shipping, billing, card information all in a single page. Even if you want to use multiple pages try to make them short and clear.
5. Not Having a Mobile-friendly Version of Your Website
The proliferation of digital technologies and mobile e-commerce means you have all the opportunities to put the customers back at the heart of online shopping. Not too surprisingly, the growth of mobile devices is creating better avenues for the retailers to reach their customers on-the-go.
Customers are increasingly making use of Smartphones to access the Internet and make a purchase. And overlooking this aspect is a huge mistake as it will yield you nothing but a lot of missed potential sales. Statistics shows that more and more people are going online, and in fact 57% of the customers will not recommend a website which isn’t optimized for small screens. Further, 40% of customers prefer to navigate off to competitors website which are better and easier to operate. So, mobile-friendly website should be an integral part of the arsenal of your e-commerce store.
It’s important to consider user experience and what is valuable to them when designing an e-commerce store. Keep the website as friendly as possible. Focus on the information your visitors are looking for, simplify the interface, and make the design that serves as a reminder to the shopper to complete the process seamlessly.
Â About The Author
Maria Mincey is qualified outsource web development professional who is great at delivering the focus in her writings. She works for Xicom Technologies, a software development company which delivers most comprehensive web applications and solutions for different industry verticals.