The impact of apps on peopleâs lives
No matter where you are or how you live, the presence of technology is everywhere â and itâs not just all dazzling billboards and perpetually flashing screens. Mobile technology is quickly taking over the mainstream, making access to information and favorite games or apps easier than ever. Many creative digital agencies have embraced the potential of the app world, one of the fastest growing enterprises in the age of information.
A way of life
A morning commute on the train or a lazy afternoon in the park, you can be sure to see people with a tablet or smartphone, managing their social media networks, reading a novel, playing games, or purchasing a product. More than ever before, using mobile apps has become a part of life. For many of us the mobile platform is replacing laptops and desktops as our primary digital device. Thanks to the growing number ofÂ and faster wi-fi networks, weâre now working with more sophisticated mobile apps on a regular basis.
Consequently, as more and more people switch to lighter, handier devices, software developers have a huge opportunity to reach out to new audiences and show their tech potential. Judging by the massive popularity of the endless array of apps available on devices like Android and iOS â some of which even enjoy a cult following â itâs easy to say that for many, they are a way of life. In fact, in the US, as much as 25% of internet users are mobile only.
Mobile apps have given popular social media outlets a massive opportunity for growth; approximately 80% of Facebook users in the US and UK access the site from a mobile, with Facebookâs personal app one of the most frequently updated and used. And it makes perfect sense â social media stays social when people are able to post images and updates while they are out and about, making the most of fleeting moments.
But apps also fulfill other purposes. For people who need a secure outlet for managing their accounts, mobile banking is considered to be safer than accessing their money from a computer, and devices are less susceptible to viruses. For chat apps, people can find a way to text their international contacts without being charged the usual rates. And for avid learners, apps have made the worldâs greatest libraries available everywhere.
A good smartphone or tablet with an internet connection can download apps which share educational services, as well as entertainment, giving people the opportunity to learn and discover things which they may not otherwise have had. Along with the free and open internet domain, information sharing literally presents the world at oneâs fingertips in an instant. Not only is this great for education and empowerment, but app developers have the chance to compete in an open market and publish their own inventions, and thus fund their own endeavors if successful.
The future of branding
From health monitors to travel guides and everything in between, apps have become indispensable. This has created a vast array of opportunities for agencies offering branding services, developing apps that allow us to target well-defined audiences with specific needs. Many brands recognize the benefits of investing in these small, fast, and efficient miniature programs â the quickest way to reach new and existing customers is through their mobile device.
Andy is a Director of a leading branding consultancy Beyond, specializing in user-centered branding and website design services. He specializes in UX led, responsive design. Andy’s passionate about the power of digital to influence user behavior. Feel free to connect with him on Twitter.