An Overview on White Space and its Simplicity for Web Design

fitbit whitespace and its simplicity

Fitbit’s use of white space is elegant and simple with non-fussy home page

The primary responsibility of a professional web designer is to deliver the artistic and eye-catching website that has the potential to attract the web users. Being a designer, you should remember the factors that can maintain the interest of the readers towards a site. There are lots of aspects including the color scheme, images and different shapes that can turn a simple web page into a creative one.

A good way to deliver the appealing website is by understanding the concept about the whitespace. It is the most significant element to web design because it can improve the readability and boost the User Interfaces.

What Do You Mean by Whitespace?

what is white spaceIn the web world, Whitespace is a portion of a web page that is left unmarked or left empty. It is a space between graphics, images, column, text, margins and many other aspects.

In web designing terms, it is a space that is remained untouched in order to convert a simple page into an elegant one. In other words, it is the blank space that signifies that simpler designs are alluring and completes the beauty of the web page.

However, there is a great importance of white space in the web designing world. It has the potential to draw the attention to the actual message. White space act as a supporting cast in your website that’s responsibility is to make the text or other contents of a web page the star of the show.

So let’s discuss to understand the importance of White Space in the web designing world:

  1. Simplifying Relationships

While noticing how people organize visual information, Gestalts psychologists identified what they call the Law of Proximity. And, this law defines that images close to each other appears the same. You can look this example:

White Space and its Simplicity for Web Design

Almost every individual notices two groups of dots, instead of 20 dots. Here, all dots are identical, but you might first see the group of dots because the white space separated the group of dots from the others. And, this observation has various important applications to interaction designs that are associated with the input forms. Here are the two important points:

Always Put Labels Near to the Relevant Fields: As you can see in the example that the labels are close to the relevant field, always clarifies the relationships. That means you can communicate the information more clearly when labels are positioned closer to the related fields.

Put Group Related Topics Together: Separating the information into the relevant groups will help you making it more readable and manageable. However, the amount of content will remain the same, but the impact on users would be different as appropriate group of information quickly grabs attention and also conveys the message to the user.

Usually, form fields display the most friction to users, but the same you can apply to navigation or site content. Rather than the top navigation menu with 20 pieces of stuff, you can create a drop-down menu with three to eight top-level items and the remaining is classified under submenus.

  1. Developing Comprehension

If you want to improve the comprehension, then you need to use the white space between paragraphs and in the left and the right margins properly. It can improve the comprehension and also engage users towards your site.

The art of using white space prevails in providing the users with the appropriate amount of content and then uncovering the additional information.

Well, you can break the white space into four elements: visual white space (that means space between the graphics, images and icons), Text whitespace (space between the lines and letters), Layout white space (spacing between the padding and margins) and Content white space (empty space separating column of text).

You can also make a balance with the four elements of white space. It can be done by considering the goals of the user from an interaction point of view: the user wants to see the interesting content quickly and effortlessly.

However, the homepage quickly serves that objective by placing content front and center with lots of white space on both the sides.

Apart from developing comprehension, the whitespace also helps you creating mental maps. Minimal whitespace is used between the top navigation and content stream because both offer same functions.

  1. Driving Attention

whitespace grab-attentionBy adding plenty of white space to classify the sections from the search function, will automatically make them much more noticeable and readable. The categorized icons have the ability to drive the attention of the users. In fact, it is imperative for you to know when spacing between the content is reduced.

Basically, you need to understand the importance of white space. It should be added or reduced to the content by analyzing its requirement.

According to the user’s point of view, they want only important information as they don’t want to waste their time in reading extra information, as it can make their task harder. Therefore, it is necessary for web designers to use the appropriate information or content to attract the attention of maximum users.


Well, many of us think that whitespace is not a valuable element in the web designing world. But the truth is that it has the power to make any type of a site attractive and effective.

The web designer’s job is to maintain the space between the text, images, graphics, etc.

In this blog, we have discussed the importance of whitespace. In fact, properly used whitespace has the ability to influence the users towards the site and also makes the content noticeable and readable.

Author Bio

Lucy Barret is a WordPress Developer at WPGeeks Ltd. She is an expert of providing WordPress theme customization service with guaranteed 100% client satisfaction. You can follow her company on various social media channels like Facebook, Twitter, and Google+.


We thanked those amazing people who shared their excellent thoughts with us.

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