capture your ideas in one place, on the go — a UX case study
Zenjournal is “Lightning fast, zero-stress journaling reimagined”. I reached out to Shaomeng Zhang because I want to see if I can add value to this app. I often use a journal to capture and organize my ideas. Like in my first case study, I use the jobs-to-be-done theory as a “lens” on how to study the needs of the users. To collect the data, Shaomeng Zhang provided me with a lot of insight. I also listen to interviews of “creators” and look into competitors and related apps.
This app has a lot of potential users and use cases. One of them is the group of “creators who want to capture their idea, insight or inspiration on the go”. A creator can be an entrepreneur who wants to capture an insight into a business problem while in a meeting. Or it can be a musician who got an idea for a new tune while driving. It can be an illustrator who wants to capture a landscape that can be referred to later for his next project.
To achieve the job of capturing an idea on the go, a creator has several alternatives. For an entrepreneur, he may record his insight on a journal. A sounds recorder can capture the new tunes of a musician. An illustrator can use photography to capture inspirations while traveling. Other creators use an app-based journal, social media, or email.
“JOB STEPS” —
Based on the data from the market, competitors, and the app itself, these are the “job steps” to complete the job of capturing an idea while on the go. In no particular order, a creator will try to:
- recall the idea
- prepare the tools to use to capture the idea
- capture the idea
- make sure that the idea is captured
- and clarify the idea
These steps are applicable regardless of the platform. For example, when the musician got a spark of an idea while driving, he will try to hold on to the idea while preparing his recorder. Then, he will sing the new tune to record the idea. To ensure that the tune is captured, he will try to replay the recording. He might try to add some context later to clarify the idea.