Designing an Experience for Twitter Generation – UX Planet
Communicate your design trough short attention spans
Actually, when I start writing this article, I don’t have the right answer for “Designing an Experience for Twitter Generation”. But I’m curious about how can we as a Product Designer solve this challenge? The challenge that we all face. And why I called a Twitter Generation? It’s Because, our users including us have less time to pay attention to something for a long time (Like Twitter which limits the number of characters per update). These days, everyone who watch a video on youtube and get bored in the first 15 seconds, believe me, they will shut the video down. Even though, maybe for the next 3 mins will be a very interesting video.
This challenge has entered my mind in the past few weeks. How can I make a best experience and also meet the needs of users with a short time spans?
So, I breakdown my assumptions about how can we solve this challenge. I hope anyone reads this want to disccuss with me through responses below this article. So we can all know what we have to do in the future.
Start From The Sweet Spot
As you know, as a Product Designer we must find the sweet spot between Business, Technical and User. Borrys Hasian said, Don’t do design just because it looks good or someone else does it. Start from the sweet spot.
It might bring us closer to the goals of this challenge.
I read a book by Donna Spencer called A Practical Guide to Information Architecture. And that’s really inspiring on how the way I started designing a pages on mobile apps or desktop. In this book said that if we are in supermarket and we’re searching for cadbury chocolate, we immediately know where it is because the information architecture. Why was relatively easy? even though they’d moved everything around? It’s because they put similar things together into groups. And they put those groups into bigger groups, and those groups into even bigger groups. So they put all the chocolate — dark, light, white, bars and pieces — together. Then they put it near other sweet things, which are also arranged into groups of similar items. And so, when we glance down the aisle, we can quickly figure out what the whole aisle is about.
So if we applied this method of information architecture, we can provide users what they need at the first time they visited. So they won’t look elsewhere.
Lack of clarity leads user to more than confused. By being clear and removing ambiguity, you’re removing your audience’s barriers to action. They have enough information they need to make a decision. So we can lead our users from the first time they visit our application/web.
Test & Evaluate
As you know, testing and evaluating your design is important when we designing a digital product. Without test, we don’t know our design works or not. Itteration process will be important here.
That’s all from me. That’s all I think the way we should improve to solve and communicate your design trough short attention spans.
What do you think?
So, how about you? Do you have any better suggestions to solve our today’s challenge for Designing an Experience for Twitter Generation?