How to create a beautiful & selling Landing Page
Landing Page (or selling site) – a single-site, built for market promotion, advertising or sale of goods or services. The main objectives of this site are to collect the maximum number of contacts targeted visitors, the maximum conversion in the context of its use.
In developing the Landing Page, you can face two main problems that can put you in a dead end, or have a negative impact on the final result. The first problem – too “sell” content. The second problem – bad design. It is not often you can meet Landing Page, with the right content and good design. The most common Landing Page are rubbish.
In this article, I will discuss how to create a unique, beautiful Landing page, actually making a profit. For simplicity, I have broken this article lesson into 3 phases: Content, Design, Practice.
Part 1. Content
1.1 Text – the primary component
With extensive experience in creating Landing page, I have gradually come to the truth. And the truth is that the creation of the “rightÂ» Landing page begins with the writing of the text. That’s right, it is a window Word, instead of Photoshop – which is the main mistake many web designers. It is necessary to collect all his patience and do everything in order, step by step, to create a truly high-quality product, and not just another useless, horrible creature that never performs its functions, and spoil your reputation, and decreases in general, your mood and vitality.
Â 1.2 Title
The first and most important thing that you should consider – the Landing page is created not for search results and advertising for a clear request. And at this stage most designers make mistakes. They begin to invent the headlines does not contribute to the sale, such as: “We are the first on the market”, “The best conditions of service”, “We are so steep that they could not write what we do.”
You see, what’s wrong? If a user typed into a search engine Â«Buy wheels to Lexus IS 250 in New YorkÂ», then he does not care who you are, what you are and how great you are years in the market in this area. He wants to see the wheels to Lexus IS 250 and be able to buy them in New York. The more accurate the same title with the search query, the better your Landing page.
You can enhance and beautify the title the words “Best, cheap, coolÂ», etc. If as a result youÂ get something like Â«Buy cool wheels to Lexus IS 250 in New YorkÂ» you have done everything right, and you follow the right direction.
1.3 Less spam in text
At this stage, it lies the second major, but not always a noticeable error – spam. The user feels this will be read as long as it does not start to get sick of the useless text, and maybe if present on the site bright picture wheels and “Buy” button, half of the users and would buy. But because of your works, but you spent half a day – people flee with insults in your address.
How to get rid of spam? Confirm each statement of reliable facts, diagrams, figures. For example, do not write “we have a lot of customers,” and write “We cooperate with 119 companies,” “Wheel in 1232, we have sold in the past year”, etc. Get rid of unnecessary words. Do not be afraid that the page is blank, it does not need to score just to “make it.” With proper and consistent work, as a result, you get a harmonious landing page.
If you are a Landing pageÂ designer – you are responsible for the accuracy of all information contained on the site. Often, the customer does not understand what serious consequences may result in incorrect information on the site. In your duties to conduct an educational program and to clarify the seriousness. All the secret becomes clear, do not forget about it. Try to find the benefits that really exist, or turn into an advantage at first glance, the usual things, gave them nicely. No need to invent something that does not build a reputation and client.
Write in a separate document a list of the benefits that the buyer will receive, if you order a favor and buy items on your Landing page and write a brief description of each advantage. This is the only important place where you want to consider seriously and analyze all the advantages.
But beware. Sometimes there are situations when the customer Landing page sent me a list of benefits, and many of them were highly questionable. But do not do not listen to the client, yet he is more familiar with the specifics of his proposed goods and services and can provide truly valuable and meaningful benefits. In general analyzed. Your task is to find there a fine line to convey the significant advantages of the goods or services to a potential buyer, in this case, do not make him laugh their absurdity.
As important as the issue can be interesting advantages through design. Feel free to use the graphics, colors, interesting visual solutions, markers. Do not spare the time for it, try. At the stage layout, add animation.
Yes! It works! The target audience is very positive about the words “new”, “modern”, “Urgent.” These words have a magical effect and a positive impact on the conversion of Landing page.
Clarification. Real reviews. Place Only real testimonials. Imagine a situation on your Landing page has gone a potential customer, familiarized with the conditions enjoyed it and it’s ready to buy a product or service goods, but came across the typical, sweet reviews. Moreover, since even with the pictures that he just saw somewhere before, and maybe on similar topics the site. The user feels the deception; you lose forever. Among the high competition in almost all spheres buy from the one who is trusted.
Use only genuine reviews, and real photos. That you can not do yourself, so tighten your customer, let him communicate with their customers, it is not as difficult as it may seem, but it’s worth it.
In the second part, I will talk about the second part of successful Landing page – it’s designed and visual design.
About the Author
Vadim Kononyuk writes this article.Â Artcroix graphic & web design agency located in Belarus and USA.
Follow Him on: