How to Manage Your Design Team Effectively – UX Planet
In all manner of team interactions at the workplace, there is the underlying need to create a synergy which would, in turn, increase the chances of set goals being met. Whether as part of permanent staff or a team of freelancers, the design team is a vital component of the workforce in any organization. This is because they are tasked with inventing or consolidating on already existing ideas to project a particular product or the company’s image to the public in the right way.
At Plant, we have continuously demonstrated our belief in the efficacy of proper teamwork by properly integrating our design team to further boost our ability to create processes that would lead to optimal client satisfaction. Below are tips on how to effectively manage your design team.
Properly identify with your team
The pressure of delivering outstanding designs at the right time constantly hangs over team members. There is always a starting point for every designer, and a great way to put them at ease and improve working conditions is by interactions which are aimed at reminding your team that you were once in the same position they are in at the moment and faced similar obstacles.
To advance this cause further, remind them that it is okay to feel overwhelmed at times and the key to unlocking their creative genius is by always keeping their eyes on the prize which is the design of excellent pieces. Once they know that you are making an effort at encouraging them, they would be better put at ease and focus more on achieving targets.
A clear understanding of their passion
To collectively work with a design team isn’t always easy. This is because all designers primarily strive to create masterpieces and as such, tend to outdo each other. To understand why a few projects might be unfinished when needed or outrightly bad, it is more important to find out where your team draws inspiration from which would help you get a better grasp on how each person functions.
Once you understand what drives each team member, it becomes easier to understand their strengths and weaknesses, and in turn, give you an idea on which design projects they are most suited to.
Motivation is key
While it is their job to design works from start to finish, it is also easy to lose motivation or focus due to the monotony of doing the same thing daily. Also, keep in mind that while the outer layer of their work is done with their hands and eyes, the idea comes from the brain. There is such a thing as mental fatigue, which could either lock the creativity of a designer for a period or reduce their effectiveness.
Keeping everyone interested is one of the hardest parts of managing a design team. There could be certain factors outside the workplace, which reduces their ability to stay motivated and creative. This is why it is important that you stay connected to them on a personal level, which would increase the chances of finding out what the issues might be and taking the necessary steps to fix them.
Constant need for improvement
The bedrock of every design team is in constantly finding ways to improve on their personal and team efforts and output. To achieve this, it is vital that you expose team members to training and opportunities that would help enhance their skills.
Due to continuous advancement in the area of technology, there are upgrades and better ways to carry out designs, and while they focus on getting the current projects over the line, you can always be on the lookout for recent improvements which would be of immense help to them.
Do not stifle their creativity
The art of designing comes primarily from the brain, which is the creative hub of the entire human system. This means that the better way to do things is to train your team to use their instincts when needed and trust that they would make the right call under pressure or when you aren’t there. If they have to run everything by you, it would not only slow down the entire process but would exponentially increase their dependence on you, which might be at the detriment of the team as a whole.
It is a factor that you should keep a lid on things to ensure smooth operations among your team. It is even more important that you realize the need to give them the needed freedom to allow their creative juices flow.
Do not be insensitive
As mentioned earlier, there are times when the brain and body become stressed and might find it difficult to function at the expected level. This is often referred to as a creative block, a period when the ideas aren’t flowing like they used to and did not necessarily mean a decline in the ability of your team to deliver.
The right scenario would be to identify the team members that might be going through this phase and give them a little time to recharge and come back better. If there is an urgent project, an expert freelancer can be called upon to fill in imminently while the team member(s) take a deserved break.
Definition of roles
While this is a minor item on this list, it goes a long way in determining how seamless the operations of your team would be. A clear structure within the team would help to specify the role of all team members and in what capacity they are expected to serve. This would give everyone a higher sense of purpose and constantly set them to task without confusion.
At this point, you have been sufficiently exposed to ways in which you can properly improve your design team for better results as is obtainable in our organization at Plant. Let us help you manage that next project while helping your team in the prompt actualization of set goals.