I don’t take any particular issue with Google Analytics. In fact I quite like it, especially as I’ve learned more about customizing it, like we’ve done here on CSS-Tricks as well as on CodePen.
But there are other options. In particular, I wanted to look at some other options where:
I didn’t find a sea of options to look at. The classic one I always think of in this category is Shaun Inman’s Mint, but Mint isn’t taking new customers anymore. Maybe I’m not looking in all the right places, and perhaps you can help with that. Please chime in with a comment if you know of more options — especially ones you have experience with.
— knut (@kmelve) September 9, 2019
I personally use matomo for my side projects. Its vast and getten me fall into love. ✌
— RaKesh Mandal (@rkalways_) September 10, 2019
I use GoAccess as a static site generated on a cronjob (https://t.co/yiQMev7NDu) which seems to work quite nicely for very basic site. Doesn’t (afaik) handle ignoring spiders etc
— Shane Hudson (@ShaneHudson) September 9, 2019
Web hosts are uniquely qualified to offer analytics to their users as they configure their own logging and such. For example, I also have analytics on this site through Flywheel, without installing anything, because they can analyze the traffic going through their servers. We wrote up an overview of the service when it was released.
AWStats is the oldest analytics tool on the block. When I started out on the web, all the web hosting providers touted AWStats dashboards as part of their offerings. It runs on Perl, and like the last two services above, it gets data from server logs.
It ain’t pretty but it’s free, open-source, and has the stability of being a software project nearly 20 years old.