Typography: The Art of text layout

the art of typography

Texts have the power to influence readers. This has always been so and has not changed in the Internet age. What has changed through the web is the amount of texts with which we are confronted in everyday life. The statement that less and less is being read might like, apply to literary texts. If we calculate the daily Internet use to the average consumer reads more than ever. For those who offer their content on the web, the result is a simple consequence: You have to somehow stand out from the ever-present competition.

There are, to put it simply, in two ways: First, you can count on exceptional and unique content, on the other hand, one can try to design the page as appealing as possible. Despite all the images, info graphics and visual elements, the Internet is still a very text-heavy medium, so here is a point of particular importance that is often overlooked by the “Content is King” fraction: the typographic texts.

Good typography promotes information exchange

The developer and webmaster Ankit Oberoi has addressed the issue in a detailed blog post accepted. For him, typography is not just a means to make text look nice – it contributes significantly to the communication of information by generating an optimal reading experience. In a successful typographic the reader forgets, so to speak, the external shape and focuses entirely on the content. This he then takes on more sustainable.

Key elements

Practical point of view, there are four key typographical elements that you should consider when publishing texts: line length, line spacing, font and font. Line length and line spacing are responsible to organize the various parts of the text and to make it so that it is both aesthetically pleasing and easy to read. This is sometimes easier said than done, as a general rule, however, that to short lines disturb the flow of reading, because you constantly have to jump back and forth. Too long messages, however, carry the risk that the reader does not find the next line. For longer lines, therefore, you should increase the distance between the lines to clearly distinguish the individual lines from each other.

Font and font related to the design of the letter: The font is the overarching term, eg Times New Roman as the font denotes a specific size, such as Times New Roman size 12. For writers of texts is this topic interesting, because certain fonts in some contexts, work better than others and also affect the reading behavior. Times New Roman and Arial are studies according to read fastest, while the slightly spidery-looking font Comic Sans matters less.

The size can play an important role. If you know that the main audience consists of older readers, you should go ahead and choose a larger font. When used properly, you can use the font sizes help to structure the text by headings, sub-headings and body text clearly differentiated.

Who writes the Web and published, should also pay attention to whether the font used excessive use of serifs makes the little lines that conclude a letter slash at the end transverse to the primary direction. In general, sans serif fonts are easier to read on the monitor, because they are built visually less complex and therefore are processed by the brain faster. Result: The reader can concentrate on the message better. But who wants to use his favorite font, may be quiet and experiment a little creative – if the entire web would be written in the same font, it eventually would be boring.

Tanvir Hasan

I am a tireless seeker of knowledge, occasional purveyor of wisdom and also, coincidentally designer, illustrator and front-end developer with a love for all things whimsical and a thirst for learning. I love to drink, read and travel far away. Follow me at twitter: @thetanvirhasan

You may also like...