UX Simplicity from Patterns and Guidelines
With just three interactions needed to get to that action-labelled Transfer button, the UX is simplicity itself, with nothing left to take away. The product easily delivers on any job to be done target using core functionality. The web version of WeTransfer that I use delivers maximum value from a minimum of product functionality.
The UX also offers other key features we can learn from using established, proven design patterns and usability heuristics. For example:
- System processing and confirmation messages for background app activity (we don’t need to know how the sausage is made, but only when it’s ready).
- Deeper-dive functionality for the more advanced, paying users, if they want it.
- Detail-on-demand discovery for more options.
- Problem solving based on familiar real world paradigms (system using email to transfer).
- Familiar, friendly style of communication (crisp, action, customer-action messages, UI text, button labels, etc).
A good example of simplicity in action, leveraging solid product management and UX principles.
Keeping it simple pays off!
Ultan O’Broin (@ultan) is a digital transformation consultant with a successful track record of SaaS product and UX education success in Silicon Valley and EMEA. Check out the profile on LinkedIn.
All images by Ultan O’Broin.