UX Story – ‘Yongo’ Product Design & Process – UX Planet
CHAPTER 2 — CONCEPTS TO WIREFRAMES
Building the Notification Center (the HUB)
It was a challenging experience to build the heart of the platform, the ‘Notification Centre’. Yongo with different role based UX flow and complex business rules, I collaborated with BAs to create the functional IA flow for actionable vs non-actionable (info) user messages. The top down view of the spider web helped to have a check on number of notification messages each user receives and send only the relevant ones.
There are similar saving products available from banks and other channels. It was client’s dream of creating Yongo as unique omni-channel digital solution under AG Insurance. Insurance domain is traditionally broker driven with limited to no insights on user needs and savings behaviour. Yongo provides a transparent, flexible and secure solution under Life Insurance umbrella.
We observed that there are two broad types of parents in this context: the ‘Traditional Parents’ who look for safe savings with capital return and ‘Investor Parents’ for whom it’s an investment. The initial research by the client on Saving Habits of parents was a good start for user profiling and creating personas. We took great care in building the flows based on user’s mental model, by diluting the insurance flavour to more of small savings through social pooling of funds.
The initial sketches and wireframe flows helped solve the puzzle in building a role-based platform eco-system(as a child/parent/supporter). For the core functionalities, such as payment system, inviting a supporter, money out, event and saving academy, I created detailed user flow high-fidelity wireframes for each of the roles.
It allowed to connect the dots in agile sprint development by iteratively building the pieces and finally integrating it.
The traditional paper based underwriting process was tedious and driven by the brokers. Building a transparent digital experience was the first of many challenges. From providing all the necessary information of the products, collecting the identity of the users, MIFID questions, suggesting tailored products to adhering to country regulations there were some initial challenges to create a plan for the children.
The interactive prototype in Axure tool helped the business identify roadblocks and collect quick feedback from different internal users.