Zomato app — UX Redesign
Problem: The removal of the level of foodie feature from the profile has disturbed the foodie ecosystem in the Zomato. It is one of the key ingredients of Gamification(reward) which is making it different from other food apps who are only serving the food.
Feedback & its Impact on User: Encourage user engagement to order food more, write a review and be a part of the food community.
Problem with Current Scenario: No option to ask for chopstick/cutlery when ordering continental foods. Neither user inform the restaurant about allergic behavior of the user with any ingredients. Most of the time, instructions are not considered by the restaurant in Zomato and other apps, which makes the user feel neglected.
Feedback & its Impact on User: This feature can make the user feel that Zomato care for its experience of eating continental food. If possible, acknowledge the user about the instructions from the restaurant as soon as the order gets accepted.
Problem with Current Scenario: People on the official/business tour have to mention the receipt of food to get reimbursement for the food. Most of the time Receipt with food get dirty and are not need a paper receipt.
Feedback & its Impact on User: Sending receipt with email can save paper also it will be easy for those niche users to get it reimbursement. Moreover, it will be a small contribution to save paper.
Problem with Current Scenario: Checkout experience on selecting the debit/credit/ATM card gets a little slow for the user doing the online payment for the first time, especially in case of old parents who are not digitally empowered. For the user in general, entering the card details is mundane.
Impact on User: This feature will not only make the experience better but this micro-interaction will make the experience rememberable.
Opportunity in Current Scenario: Hungry user is impatient and waiting eagerly to eat the food. During waiting time, the user checks the app multiple times to see if the valet is at the door or not, which increases the screen time. With the increase of food ordering apps users in the group don’t know the app from which it is ordered.
Opportunity for Zomato to announce arrival of food with a different notification tone, letting everyone about the origin of food order.
Feedback & its Impact on User: The Customize tone of the valet can make the user name aware of attending the valet at the door and other people around him that this user has used Zomato to order food (just like car parking tune when OLA driver reach us to pick)
Problem with Current Scenario: India doesn’t have a culture where tables are booked in advance. User care notice very small details in the overall User Experience, and with time other food apps will also give this feature, so only solving the problem will not be sufficient, but also giving them natural user interface can make this action rememberable.
Feedback & its Impact on User: Adding some graphics while booking a table can give the user a pleasantly memorable.
I found these problems or bad moments of different niche users from their tweets and playstore review of Zomato. To which I presented it with a opportunity to give the user a User Experience like never before!
Wanna like to see more feedback, check this! and Do check the winning feedback of Divyanshu Nandwani.
Feel free to leave comments or suggestions. You can also email me at email@example.com Or let’s connect on LinkedIn✔. I’m always open to meet and talk. 😀 Here’s a shout out to my friends Shantanu(check his design work on Behance), Kishore and Utkarsh for their support.
Disclaimer: This is a self-published project and I do not mean to disrespect Zomato in any way, or discredit the amazing design of vijay verma team’s & engineering teams at Zomato.